The Experience Begins in Dallas, TX!

Check out our brand new four regional insights events for 2019

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A Whole New Set of Experiences for 2019


In 2019, The Home Furnishings Association has created four uniquely themed Insights Experiences that provide an all access pass to extraordinary businesses leading their industries in Company Culture, Branding, Leadership, and Customer Experience. Strategically located throughout the country, Insights experiences will provide peer to peer exchanges and hands on learning that will positively impact your business. 

Choose an experience near you, or attend them all!


Insights Experience #1

APRIL 23-24, 2019 | DALLAS, TX


This 1-1/2 day event puts you and your customers center stage by focusing on the importance of, and the benefits of a positive company culture. Gain tips to strengthen your business, make new connections and walk away with a unique experience to remember.


April 23

6:00 pm – 9:00 pm: Welcome dinner and networking


April 24

9:00 am – 2:00 pm: Transform your Company Culture through the LAWS OF BBQ

Eddie Deen Ranch, Dallas, TX

Company culture starts with passion.  We will learn how Eddie Deen has transformed his business from a family ranch to Dallas’ most sought-after caterers in Texas and around the world.  Are your employees just going through the motions?  We will discover through Eddie’s “Transformational Teachings” how his staff is intrinsically inspired to cook and serve from their soul and how they were able to find their passion in serving others.  This session will be inspiring, interactive and provide a tool for you to use to help influence your staff to find their passion in serving your customers.

Speaker / Activities / Open Space Solution Room/ Lunch


2:30 pm – 4:00 pm: Local Home Furnishings Store & Distribution Center Tour

We will visit 2017 Retailer of the Year, Sunnyland Furniture and get this behind-the-scenes tour of their operations and distribution center.  We will immerse in their company culture and see their customer experience at work.

Store tour / Open Space Solution Room with peers


4:00 pm – 5:30 pm: Party on the Patio at Sunnyland

For those that are anxious to continue the conversation, we will party on the patio and continue to network and share our experience.



Hilton DFW Lakes Executive Conference Center

Room Rate:  $179



June 17-18, 2019 | PORTLAND, OR


Transform your business through Branding and Marketing


June 17, 2019

6:00 pm – 9:00 pm: Welcome Dinner & Networking

You don’t want to miss this evening to introduce yourself to fellow attendees and enjoy a wonderful dinner with new friends and old!


June 18, 2019

9:00 am – 11:00 am: Factory Tour of Altura Furniture

We will be touring a state-of-the-art workshop of Altura Furniture. Referred to as the “masters of subtlety” by one showroom, partners Jeff Behnke and Roland Zehetbauer take pride in their ageless designs, attention to detail and hands-on manufacturing knowledge. They deliver exquisitely crafted products with thoughtful, sustainable manufacturing practices and superior customer service.


11:30 am – 1:30 pm: Branding with Intention, McMenamins Inc.

Jessica Standly, McMenamins Marketing and Public Relations

McMenamins, a family owned chain of brewpubs, breweries, wineries and historic hotels in the Pacific Northwest will be discussing how this company connects with their customers through their emotional branding concepts.  Jessica will talk about their intention through history, art and a 3-tier model of engagement.  We will be nestled into the Kennedy School, just one of their many renovated historical landmarks to experience the McMenamins Brand learn from their marketing strategies.

Speaker / Lunch


2:00 pm – 3:30 pm: Solution Room

We will come back and debrief, take what we have learned and apply it to our furniture businesses.  The Solution Room is your opportunity to learn from the brightest minds in our industry!  Plus, have a question? Your peers have the answers. With the years of experience in this room somebody has been there and done that!


4:00 pm – 8:00 pm: Experience Portland through Craft

We will hop on a bus for a progressive tasting experience providing insider access to discover Portland.

You will get the VIP treatment from several of the best breweries in town and celebrate the history and culture of the craft brewing community.  With each stop we will pair a craft brew with a course and you will leave buzzing in the elated state of BREWVANA with a new appreciation for craft, Portland and life.

Stop 1- Appetizer

Stop 2- Dinner

Stop 3- Dessert



Radisson Red Portland Downtown


August 13-14, 2019 | CLEVELAND, OH



Transform your business through the right Leadership and Teamwork!

More information to be announced!


Aug 13 – Welcome dinner and networking

Aug 14 – TBA


Location to be announced soon!



DEC 10-11, 2019 | BOSTON, MA



Transform your current Customer Experience!

More information to be announced!


Dec 10 – Welcome dinner and networking

Dec 11 – TBA


Location to be announced soon!



Four Experiences. Four Cities. For You.


Company Culture
April 22-23


Jun 17-18


Aug 13-14


Customer Experience
Dec 10-11


One Regional Experience




All Four Insights Experiences




Limited Sponsorship Opportunities.

Captive Audience

Solid Reputation